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Philip Kotler Museum Marketing and Strategy


This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum

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Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know


The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

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Philip Kotler Marketing 4.0

Philip Kotler Market Your Way to Growth. 8 Ways to Win


Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by «the 4 Ps of marketing» and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

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Philip Kotler Ten Deadly Marketing Sins. Signs and Solutions


Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

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Philip Kotler Kellogg on Marketing


The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

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Nancy Lee Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line


Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate «causewashers» cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

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Philip Kotler Marketing 3.0. From Products to Customers to the Human Spirit


Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his «4 P's of Marketing» In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

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Philip Kotler Philip Kotler - The Mind of a Leader

Philip Kotler Confronting Capitalism

Museum Marketing and Strategy: Designing Missions ...

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources | Kotler, Neil G., Kotler, Philip, Kotler, Wendy I. | ISBN ...

Museum Strategy and Marketing : Philip Kotler : 9780787909123

-- Robert P. Bergman, director, The Cleveland Museum of Art In a long--awaited answer of one of museum's most pressing challenges, Neil Kotler and Philip Kotler draw on unmatched expertise and experience to reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission.

Philip Kotler – Wikipedia

Philip Kotler (* 27.Mai 1931 in Chicago) ist ein amerikanischer Wirtschaftswissenschaftler und Professor für Marketing an der Kellogg School of Management der Northwestern University.Er gilt als Begründer der modernen Marketinglehre und sein 1967 erschienenes Buch Marketing Management gehört zur Standardliteratur in der universitären Ausbildung.

The Story | Museum of Marketing 3.0 Ubud Bali

The museum was officially opened by the Minister of Culture and Tourism on May 27, 2011 which coincides with Philip Kotler’s 80th birthday. The land and building for the museum were donated by the Puri Saren Family while the interior and multimedia systems were contributed by various parties.

Museum Marketing and Strategy (eBook, PDF) von Neil G ...

PHILIP KOTLER is the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois. WENDY I. KOTLER is an educator and museum consultant of long-standing. She is vice president of Kotler Museum and Cultural Marketing Consultants.

Philip Kotler - Wikipedia

Philip Kotler (born 27 May 1931) is an American marketing author, consultant, and professor; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962-2018). He gave the definition of marketing mix.He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing ...

Books — Philip Kotler

Neil Kotler and Philip Kotler, Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, Jossey Bass, 1998, 2008. Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets, The Free Press, 1999. Philip Kotler, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan, Marketing Management-An Asian Perspective, Prentice-Hall, 1999, 2006 ...

Museum Marketing And Strategy Kotler Pdf

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources [Neil G. Kotler, Philip Kotler, Wendy I. Kotler] on .... In accordance with the museum marketing strategy and fruitful discussions with ..... to museum marketing issue is enriched with Neil Kotler and Philip Kotler's ..... deliver once a month its newsletter in PDF format directly to the ...

Blog — Philip Kotler

Philip Kotler, PhD, is emeritus S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published over seventy books on marketing, business, and society. His latest books are Confronting Capitalism (AMACOM 2015) and Democracy in Decline (SAGE 2016)

Philip Kotler Museum Marketing and Strategy скачать книгу ...

"Museum Marketing and Strategy" Kotler Philip (EN) читать бесплатно онлайн увлекательно, порой напоминает нам нашу жизнь, видишь самого себя в ней, и уже смотришь на читаемое словно на пособие.

Museum Marketing and Strategy: Designing Missions ...

PHILIP KOTLER is the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois. WENDY I. KOTLER is an educator and museum consultant of long-standing. She is vice president of Kotler Museum and Cultural Marketing Consultants. Product details . Item Weight : 2.26 pounds; ISBN-10 : 0787996912; Hardcover : 544 pages ...

Kotler, N: Museum Marketing and Strategy: Designing ...

Philip Kotler is?the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois. Wendy I. Kotler is an educator and museum consultant of long-standing. She is vice president of Kotler Museum and Cultural Marketing Consultants.

Kotler adds a 5th P to his set of four — Purpose

Philip Kotler who coined the gospel of marketing, the four Ps (product, price, place and promotion), has added a fifth – Purpose. The 83-year old author of 50 books and the SC Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg Graduate School of Management says that a study reveals that businesses that were ‘firms of endearment’ were ...

Museum Strategy and Marketing: Designing Missions ...

In a long-awaited answer of one of museum's most pressing challenges, Neil Kotler and Philip Kotler draw on unmatched expertise and experience to reveal how museums can build revenue, audiences,...

Museum Marketing and Strategy: Designing Missions ...

PHILIP KOTLER is the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois. WENDY I. KOTLER is an educator and...

Philip Kotler – Wikipédia

Philip Kotler and Nancy Lee, Marketing in the Public Sector: A Roadmap for Improved Performance, Wharton School Publishing, 2006. ... Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources BUS AM5.K68 1998 (magyarul Múzeumok stratégiája és marketingje) Managing Change in Museums: Guidance and Experience to Help," rev. by Russell A Cargo ...

Museum Marketing and Strategy: Designing Missions ...

PHILIP KOTLER is the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois. WENDY I. KOTLER is an educator and museum consultant of long-standing. She is vice president of Kotler Museum and Cultural Marketing Consultants. Non è necessario possedere un dispositivo Kindle. Scarica una delle app Kindle gratuite per ...

Philip Kotler: Marketing Strategy - YouTube

Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world an...

kulturmarken.de - Das Branchen-Portal für Kulturmarketing und

Philip Kotler: Ich hatte schon immer ein starkes Interesse an der Frage, die Sie gestellt haben, also nach der Anwendung heutiger Management- und Marketingtheorien auf Kunst und Kultur. Das war auch der Grund, dass ich für die beiden Bücher „Museum Strategy and Marketing“ (mit Neil Kotler) und „Standing Room Only: Strategies for Marketing the Performing Arts“ (mit Joanne Scheff) als ...

Museum Marketing and Strategy : Neil G. Kotler : 9780787996918

Philip Kotler is?the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois. Wendy I. Kotler is an educator and museum consultant of long-standing. She is vice president of Kotler Museum and Cultural Marketing Consultants. show more

27 Lessons from Philip Kotler, the father of Marketing..

Lastly, Philip Kotler presents the most advanced form of Marketing, Marketing 3.0: “Only a few companies work in this instance. At this stage, it comes down to understanding that getting to know the client is much more than finding a person interested in your product”. As the author explains, “It’s understanding that people are in an unstable world with economic and ecological problems ...

Museum Marketing and Strategy (eBook, ePUB) von Neil G ...

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museums mission, resources, opportunities, and challenges.

Museum Marketing and Strategy: Designing Missions ...

Buy Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources 2nd by Kotler, Neil G., Kotler, Philip, Kotler, Wendy I. (ISBN: 9780787996918) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.

Museum Strategy and Marketing: Designing Missions ...

Museum Strategy and Marketing, the first comprehensive guide to strategic planning and marketing for museums, provides a framework for future action in tackling these and other issues.In this long awaited answer of one of museums' most pressing challenges, Neil Kotler and Philip Kotler reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission ...

Vom Management aus Kundenperspektive - Interview ...

Philip Kotler: Ich hatte schon immer ein starkes Interesse an der Frage, die Sie gestellt haben, also nach der Anwendung heutiger Management- und Marketingtheorien auf Kunst und Kultur. Das war auch der Grund, dass ich für die beiden Bücher „Museum Strategy and Marketing“ (mit Neil Kotler) und „Standing Room Only: Strategies for Marketing the Performing Arts“ (mit Joanne Scheff) als ...

Museum Marketing and Strategy: Designing Missions ...

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources: Kotler, Neil G., Kotler, Philip, Kotler, Wendy I.: Amazon.com ...

Philip Kotler & Hermawan Kartajaya: Mohon Tutup “Museum of ...

Philip Kotler dan Hermawan Kartajaya telah mencoba menjelaskan sejumlah alasan kenapa mereka memilih Museum Puri Lukisan sebagai lokasi “Museum of Marketing 3.0”. Namun, alasan-alasan tersebut tidak jelas, membingungkan, berbelit-belit, teoritis, dan terkesan dipaksakan. Hal ini menjadi preseden yang buruk; karena jika dibenarkan, alasan-alasan tersebut bisa dipakai setiap orang untuk ...

Museum marketing and strategy : designing missions ...

Museum marketing and strategy : designing missions, building audiences, generating revenue and resources Neil G Kotler, Philip Kotler, Wendy I Kotler Published in 2008 in San Francisco CA by Jossey-Bass

Philip T. Kotler: free download. Ebooks library. On-line ...

Philip T. Kotler: free download. Ebooks library. On-line books store on Z-Library | B–OK. Download books for free. Find books

The Philip and Nancy Kotler Glass Collection - Exhibitions ...

The Philip and Nancy Kotler Glass Collection. Monday, November 18, 2013 - Sunday, June 29, 2014. View Works The contemporary works of art on view in this gallery belong to a lineage of creativity beginning about 2000 BCE in Mesopotamia (present-day Iraq and northern Syria) where glass was first cast in simple molds. People have long prized glass for the fact that the objects made from it are ...

Philip Kotler – Wikipedie

Philip Kotler (* 27. května 1931, Chicago) je v současnosti považován za jednu ze špičkových a nejznámějších autorit v oboru marketingu.Philip Kotler je držitelem čestné profesury S. C. Johnson and Son v oboru mezinárodní marketing na J. L. Kellogg Graduate School of Management na Northwestern University.Magisterský titul získal na University of Chicago a titul Ph.D na MIT ...

Marketing strategy - Wikipedia

Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.. Scholars like Philip Kotler continue to debate the precise meaning of marketing strategy. Consequently, the literature offers many different defin

Museum Strategy and Marketing: Designing Missions ...

Buy Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources (Jossey-Bass Nonprofit & Public Management Series) by Kotler, Neil G., Kotler, Philip (ISBN: 9780787909123) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.

Philip Kotler on My Adventures in Marketing - YouTube

Do you want to know what is in the Philip Kotler book, "My Adventures in Marketing"? Philip Kotler, The Father of Modern Marketing talks about some of the bo...

Museum Strategy and Marketing: Designing Missions ...

Philip Kotler. 3.79 · Rating details · 29 ratings · 2 reviews In this answer to one of the most pressing challenges facing today's museums, Neil Kotler and Philip Kotler reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. Rather ...

Marketing Management, Millenium Edition

the mind of their publics. Philips, the Dutch electronics company, advertises with the tag line, “Let’s Make Things Better.” The Body Shop and Ben & Jerry’s also gain attention by promoting social causes. Universities, museums, and performing arts organizations boost their public images to compete more successfully for audiences and funds.

Philip Kotler – Wikipedia

Philip Kotler (27. toukokuuta 1931, Chicago) on kirjailija, konsultti ja S.C. Johnson & Son -kansainvälisen markkinoinnin professori Northwestern-yliopiston Kellogg School of Management -tiedekunnassa. Financial Times-lehti on arvioinut Kotlerin neljänneksi merkittävimmäksi liikkeenjohdon asiantuntijoista (edellä Jack Welch, Bill Gates ja Peter Drucker).

Books by Philip Kotler (Author of Marketing Management)

Philip Kotler has 215 books on Goodreads with 89693 ratings. Philip Kotler’s most popular book is Marketing Management.

Philip Kotler - Wikipedia

Philip Kotler (n.27 mai 1931 la Chicago) este fondatorul „managementului marketingului” modern, profesor de marketing internațional la Școala Superioară de Management J. L. Kellogg, din cadrul Universității din Northwestern, SUA. Este licențiat în economie al Universității din Chicago și doctor în economie la Institutul de tehnologie din Massachusetts.

Philip Kotler - Deutsche Digitale Bibliothek

Kotler, Philip Grundlagen des Marketing Kotler, Philip Die asiatische Herausforderung : Antwort auf neue Marketingstrategien Kotler, Philip Alle Objekte (34) Philip Kotler Quelle: Wikimedia Commons. Informationen zum Lizenzstatus eingebundener Mediendateien (etwa Bilder oder Videos) können im Regelfall durch Anklicken dieser abgerufen werden. Suche: „Philip Kotler“ in der DDB Externe ...

Philip and Nancy Kotler and Warren and Margot Coville Give ...

Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and the author of more than 50 books focusing on marketing including the leading text “Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources.” Nancy Kotler is a retired attorney and college ...

Building Global Biobrands Taking Biotechnology To Market

francoise simon from 419 gene therapy treating disease by repairing genes museum strategy and marketing designing missions building audiences generating revenue and resources philip kotler 419 469 strategic marketing for educational institutions building global biobrands taking biotechnology to market philip kotler 469 2104 marketing professional services revised philip kotler 469 addressing ...

Zitate von Philip Kotler (13 Zitate) | Zitate berühmter ...

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208 „Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.“ Help us translate this quote — Philip Kotler. Quelle: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, 2011, p ...

Autor: Philip Kotler – World of Digitals

THE AUTHORS Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University“s Kellogg School of Management and the author of more than thirty books. Joel Shalowitz is Professor of Health Industry Management and director of the Health Industry Management Program at the Kellogg School of Management and Professor of Medicine and Preventive ...

The Quintessence of Strategic Management ebook | Weltbild.de

Autoren-Porträt von Philip Kotler, Roland Berger, Nils Bickhoff Prof. Dr. Philip Kotler (M.A., University of Chicago, Ph.D., M.I.T.) is the S.C. Johnson Dis-tinguished Professor of Interna-tional Marketing at the Kellogg School of Management, North-western University. He pub-lished his 13th edition of Mar-keting Management, the world's leading textbook in teaching marketing to MBAs. He has ...

Download Museum Branding Pdf ePub ebook

In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters ...

Philip Kotler ⚗ von deutsch 🧬

Übersetzungen — philip kotler — von deutsch — — 1. Розенталь Филипп (1916-2001), крупный промышленник, политик (член СДПГ и депутат бундестага), икусствовед, дизайнер. В Оксфорде защитил диссертацию по философии искусства, в 1939 г ...

Milton Kotler Weaponized Marketing

Philip Kotler HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)


Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:Figure out what business you’re really inCreate products that perform the jobs people need to get doneGet a bird’s-eye view of your brand’s strengths and weaknessesTap a market that’s larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing

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Philip Kotler Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities


A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.

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Kevin Clancy Your Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits


Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth.» -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management «Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!» -Susanne Lyons, Chief Marketing Officer, Visa USA «Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance.» -Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company «Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!» -Jon Luther, CEO, Dunkin' Brands, Inc. «Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it.» -Bob Liodice, President and CEO, Association of National Advertisers «The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies.» -Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101

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Philip Kotler Moje przygody z marketingiem

Philip Kotler Strategic Marketing For Health Care Organizations


This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

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Laura Mazur Conversations with Marketing Masters


Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

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Lee Odden Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing


Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

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Brian Solis Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience


Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

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